If you want to be able to reach your clients directly, you should not dismiss the idea of using old-fashioned printed envelopes. While digital methods such as emails and social media do offer their own set of advantages, there is still a certain charm and sense of connection that is built when a customer receives an actual envelope from a business. Thus, when you get printed envelopes with a custom company logo on the surface, you should consider it as an important investment for your business.
Since you’re going to be using an envelope with your company’s logo printed on it, you want to make sure that you’re doing it right.
Here are some tips that you can keep in mind:
Less is More
When you are designing a custom envelope for your business, it can be tempting to add as many elements as possible. However, it’s also very easy to end up with a final layout that looks cluttered, forced, and downright unpleasant to look at.
Remember, you have so many different elements to choose from, so you want to focus on elements that will bring value to your company envelope.
Keep it Consistent
When you are choosing designs on your company envelope, you want to make sure that it stays in line with the visual brand of your business. You probably already have company colors and typography in your logo, so make sure that your envelopes reflect these elements.
Always Highlight Your Company’s Core Values and Principles
The main part of your company’s brand that really speaks to your customers is your company’s core message. Being able to identify with your company’s message is what will ultimately make a customer decide whether they will do business with you or not.
Make it Eye-Catching, but Not Overwhelming
This is in line with the first tip: when you’re choosing the visual elements that will be printed on your company’s envelope, make sure to exercise restraint!
Yes, it can be difficult to be selective when it comes to your envelope’s imagery, especially when you consider that your envelope will be competing with every other envelope that your customers receive. However, most envelopes that people receive in the mail are generally sent in blank, pure white envelopes, and even those that have designs on them are minimal. Thus, even choosing a brightly-colored envelope like a Starburst envelope will immediately make your own stand out from the competition.
Make it Relatable and Personal
Have you ever considered putting a face to your company envelope? It doesn’t necessarily have to be yours. If you’re running a dental care company, for example, you can place an image of your employee on your envelope. However, your personal image will cement YOU as the face of your company.
Putting a face on your envelope is a great business strategy because makes it allows your customers to identify with your business more easily. It removes that “detached” feeling that many people have when it comes to large corporations, and it reminds them that a business is part of their community.
Put Your Logo Somewhere Prominent
This might seem obvious, but you need to place your company’s logo somewhere visible on your envelope! However, you should also make sure that it doesn’t interfere with the placement or visibility of other important elements on the envelope face, especially the name and address of the receiver.
One great place to put your company’s logo is the upper right-hand corner of the envelope. This is an area that automatically draws the eye of the receiver.
A Sneak Peek to Whet the Appetite
Your company’s envelope is also a great way of advertising your company’s products or services without having to overwhelm your customers with too much information. Let’s go back to the example above: if you have a dental office, you can show an image of your diagnostic equipment on your envelope so that people are aware that you are offering a particular service.
Reach Out with Personal Messages
Including a personal message on your company envelope will make your recipient feel that you are speaking to them directly. This allows for an even deeper level of engagement.
You can add your company’s slogan or motto, but if you really want to engage with your recipient, you can take the extra step and add a “thank you”, or even a call to action. If they are part of your mailing list, you can even add their name so that they know you are speaking to them directly.